KMS revolutionised the haircare industry with advances in technology and innovative combinations of natural ingredients.

A HISTORY OF INNOVATION
CONTINUES

Style is a visual language that unites creative people everywhere. At KMS, we use the powerful language of style to collaborate with our community and collect ideas – curate – from the most inspiring places in the world: runways, urban fashion districts and the streets.

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Advance Technologies
1976
  • Advance Technologies

    KMS revolutionised the haircare industry with advances in technology and innovative combinations of natural ingredients.

  • First Products

    NEFA (Natural Essential Fatty Acids) shampoo was one of the first KMS products.

Setting Gel
1978
  • New Styling & Setting Gel

    The entire KMS assortment featured the molecule logo which reflected the connection to the technology behind the products.

  • Thermal Protection
    1984
    Innvovative Thermal Styling Protection

    Today, THERMASHAPE products are the go-to KMS heat styling products.

Leave Ins
1985
  • Changing Client’s Behavior with Leave-Ins

    This conditioner provided detangling and moisture and became a very successful KMS product.

  • KMS Reconstructor
    1992
    First KMS Reconstructor

    KMS introduced Strategy Reconstuctor, a nutrient-rich reconstructive treatment that added pliability and shine to brittle, splitting hair.

Major Innovation
1995
  • Major Innovation

    FLATOUT became the first professional non-chemical relaxer.

  • Hero is Born
    1996
    A Hero is Born

    KMS introduced HAIRPLAY Molding Paste as a breakthrough product.

KMS Sublines
1998
  • First KMS Sublines

    Taking a new subline approach to segment the line by client need, KMS launched FLATOUT and CURLUP.

  • Ratail System
    1999
    New Retail System

    The successful sublines were introduced for all products.

Sorat & Creme
2002
  • Innovative Sea Salt Sprat & Revival Creme

    HAIRPLAY Sea Salt Spray was of the first of its kind on the market – developed on the forefront of the beach waves texture trend and made with salt from the Dead Sea.

  • IOPS Technology
    2006
    IOPS Technology

    New IOPS (Inside Out Perfecting System) Technology reconstructed the hair from the inside out by increasing the hairs’ strength and pliability.

Mattifying Product
2008
  • Iconic Mattifying Products

    HAIRPLAY Makeover Spray was one of the first modern dry shampoos.

  • Activated Styles
    2011
    Heat-Activated Styles

    The successful sublinFREESHAPE was launched – a new subline specifically developed for heat styles that last until the next wash.es were introduced for all products.

Frizzy Hair
2013
  • Relief For Frizzy Hair

    The TAMEFRIZZ line features the De-Frizz System, which changes the internal hair structure and smoothens the surface of the hair.

  • Innovative Haybrid Stylers

    THERMASHAPE 2-in-1 Spray is a time-saving spray for dry hair – before and after hot tool use – to shape and finish the style.

Benefits for Curls
2014
  • New Benefits For Curls

    Leading the natural hair trend, KMS introduced CURLUP Perfecting Lotion to the market.

  • 40 Years
    2016
    40 Years of Innovation

    KMS celebrated 40 years of style infused with innovation and performance.

Style Matters
2017
  • Style Matters

    New products are infused with global style, community inspiration, and new TRIfinity Technology. Organized into Start. Style. Finish.

  • Style Color
    2018
    Style Color

    The first temporary hair color by KMS is introduced, giving trend-setters around the world the chance to change their hair color like they change their clothes.

MOISTREPAIR SHAMPOO

REPLENISHES MOISTURE AND REPAIRS DAMAGE.

MOISTREPAIR CONDITIONER

REPLENISHES MOISTURE AND REPAIRS DAMAGE WHILE HELPING RESTORE THE HAIR’S NATURAL PROTECTIVE COATING.

MOISTREPAIR CLEANSING CONDITIONER

GENTLY CLEANSES AND DETANGLES DAMAGED, COARSE, CURLY OR COLOR-TREATED HAIR WITHOUT AN ADDITIONAL SHAMPOO OR CONDITIONER.

MOISTREPAIR LEAVE-IN CONDITIONER

SPRAY IN TOWEL-DRIED HAIR FOR INSTANT MOISTURE AND COMPATIBILITY WITH HEAT PROTECTION.

MOISTREPAIR REVIVAL CREME

INSTANTLY IMPROVES MANAGEABILITY AND ADDS BODY WITHOUT WEIGHT.

MOISTREPAIR ANTI BREAKAGE SPRAY

STRENGTHENS HAIR THAT’S PRONE TO BREAKING, SPLITTING OR SNAPPING OFF.

MOISTREPAIR STYLE PRIMER

REPAIRS THE HAIR’S SURFACE FOR HEALTHIER FEELING HAIR AND EASY STYLE-ABILITY.

ADDVOLUME SHAMPOO

STRENGTHENS TO GIVE FINE, LIMP HAIR A LIFT.

ADDVOLUME LEAVE

CONDITIONS WEIGHTLESSLY AND PROVIDES FULLNESS.

ADDVOLUME STYLE PRIMER

MAKES FINE AND LIMP HAIR LOOK AND FEEL THICKER FROM ROOT TO TIP FOR EASY STYLE-ABILITY.

COLORVITALITY SHAMPOO

PREVENTS COLOR FROM FADING AND RESTORES RADIANCE.

COLORVITALITY CONDITIONER

MOISTURIZES AND RESTORES RADIANCE TO COLOR-TREATED HAIR.

COLORVITALITY BLONDE SHAMPOO

ENHANCES BLONDE TONES AND REDUCES YELLOWING OF GRAY-, LIGHTENED, HIGHLIGHTED OR NATURAL BLONDE HAIR AFTER JUST ONE USE.

COLORVITALITY BLONDE CONDITIONER

COLORVITALITY BLONDE CONDITIONER ILLUMINATES BLONDES WHILE MOISTURIZING AND REPAIRING DAMAGE.

TAMEFRIZZ SHAMPOO

THE FIRST STEP IN FRIZZ REDUCTION AND IMPROVED MANAGEABILITY.

TAMEFRIZZ CONDITIONER

REDUCES FRIZZ AFTER JUST ONE WASH AND MAKES HAIR EASIER TO MANAGE.

TAMEFRIZZ SMOOTHING RECONSTRUCTOR

REVIVES AND SOFTENS EVEN THE MOST DEEPLY-STRESSED OR OVERWORKED HAIR AND TAMES FRIZZ.

TAMEFRIZZ STYLE PRIMER

DEEPLY NOURISHES AND SMOOTHES UNRULY, FRIZZY HAIR FOR EASY STYLE-ABILITY.

HEADREMEDY DEEP CLEANSE SHAMPOO

A CLARIFIER TO REMOVE BUILDUP FROM PRODUCT RESIDUE, HARD WATER, MINERALS AND POLLUTANTS.

HEADREMEDY ANTI-DANDRUFF SHAMPOO

PROVIDES SOOTHING RELIEF TO ITCHY SCALP AND FLAKING ASSOCIATED WITH DANDRUFF.

THERMASHAPE QUICK BLOW DRY

SPEEDS DRYING TIME BY UP TO 50%.

ADDPOWER SHAMPOO

MAKES FINE, WEAK HAIR FEEL STRONGER AND MORE RESILIENT.

ADDPOWER STRENGTHENING FLUID

MAKES FINE HAIR FEEL THICKER AND MORE RESILIENT FOR THE STYLING PROCESS. DETANGLES AND PROVIDES LIGHTWEIGHT MOISTURE.

HAIRPLAY MAKEOVER SPRAY

DRY SHAMPOO THAT BUILDS BULK INTO FINE HAIR.

HAIRPLAY SEA SALT SPRAY

SALT FROM THE DEAD SEA HELPS TO PROVIDE FULLNESS.

HAIRPLAY MOLDING PASTE

PROVIDES TEXTURE WITH A MODERN, NATURAL FINISH.

HAIRPLAY MESSING CREME

CREATES INSTANT DAY-AFTER TEXTURE AND WORKABLE GRIP.

HAIRPLAY LIQUID WAX

HOLDS LIKE A GEL AND STYLES LIKE A WAX.

HAIRPLAY STYLING GEL

GIVES GLOSSY SHINE WITH HOLD AND CONTROL.

THERMASHAPE HOT FLEX SPRAY

USE THIS MEDIUM HOLD PREP SPRAY FOR HEAT-ACTIVATED SHAPING AND HOLD.

THERMASHAPE SHAPING BLOW DRY SPRAY

GIVES LIGHT BODY, MOVEMENT AND TEXTURE TO YOUR BLOWOUT.

THERMASHAPE STRAIGHTENING CREME

SMOOTHES TO TAKE HAIR FROM CURLY TO STRAIGHT, WITH HOT TOOLS.

TAMEFRIZZ SMOOTHING LOTION

PROVIDES INSTANT COMBABILITY AND REDUCES FRIZZ DURING BLOW DRYING.

ADDVOLUME LIQUID DUST

CREATES MASSIVE FULLNESS WITHOUT THE MESS OF A POWDER.

ADDVOLUME ROOT AND BODY LIFT

LIFTS ROOTS AND PROVIDES TARGETED VOLUME.

ADDVOLUME STYLING FOAM

PROVIDES LONG-LASTING BODY AND STYLE SUPPORT.

ADDVOLUME VOLUMIZING SPRAY

GIVES BUILDABLE VOLUME AND INTENSE FULLNESS.

CURLUP PERFECTING LOTION

BEAUTIFIES AND ENHANCES NATURAL CURLS, REACTIVATED BY SCRUNCHING.

CURLUP CONTROL CREME

CURL BUNDLING AND FRIZZ CONTROL.

CURLUP WAVE FOAM

CREATES SOFT WAVES WITH NATURAL MOVEMENT.

ADDPOWER THICKENING SPRAY

MAKES FINE HAIR LOOK AND FEEL NOTICEABLY THICKER. PROVIDES LIGHT HOLD AND ANTI-STATIC EFFECT.

HAIRSTAY WORKING HAIRSPRAY

A DRY SPRAY WITH TOUCHABLE, MOVABLE FINISH – THE CREATIVE FINISHER.

HAIRSTAY FIRM FINISHING HAIRSPRAY

PROVIDES A STRONG QUICK-DRYING HOLD WITHOUT THE CRUNCH.

HAIRSTAY ANTI HUMIDITY SEAL

UP TO 72-HOUR WEATHER-PROOFING FOR FINISHED LOOKS.

HAIRSTAY MOLDING POMADE

100% GROOMING. 0% GREASINESS. FOR RESHAPEABLE, POLISHED STYLES WITH STRONG HOLD.

HAIRSTAY HARD WAX

FOR DEFINITION AND RESTYLEABILITY WITHOUT THE TYPICAL GREASY HAIR FEEL OF A CLASSIC WAX.

HAIRSTAY DRY WAX

CREATES ROUGH DEFINITION WITH A FLEXIBLE HOLD.

HAIRSTAY PLAYABLE TEXTURE

WEIGHTLESS STYLING AND LASTING FINISH – LET’S YOU REWORK YOUR STYLE ANY TIME YOU LIKE.

HAIRPLAY HYBRID CLAYWAX

DRIES LIKE A CLAY, MOLDS LIKE A WAX. FOR RESHAPEABLE STYLES UP TO 72 HOURS.

THERMASHAPE 2-IN-1 SPRAY

SHAPE WITH HOT TOOLS AND TAKE AS A FINISHING SPRAY FOR EXTRA HOLD AND SHINE.

TAMEFRIZZ DE-FRIZZ OIL

FRIZZ AND HUMIDITY CONTROL FOR UP TO 3 DAYS.

STYLECOLOR

10 TONES TO CREATE ANY COLOR LOOK WITH NO LONG TERM COMMITMENT.

KMS stylists working

KMS Style Community

Come and join the worldwide community, and stay close to global hotspots and likeminded creatives with a swipe of your finger!

The KMS Style Community App is a global platform for all KMS stylists to create, share, and promote their creative content, and to discover news and information about KMS products and creative sessions.

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Education & Events

Expert advice on how to get the most from our products

July 17, 2020

Kao Brands Win International Awards

A tradition of winning awards continues!

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July 13, 2020

Angelo Seminara Nocturnal Collection for Goldwell

Goldwell Global brand Ambassador: Angelo Seminara

Terry McGovern
April 8, 2020

Goldwell Colour

Goldwell holistic color system.

Terry McGovern
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